bpo industryTelemarketing is the most popular and cost-effective marketing and communication technique available. It helps your business conserve more time, money, and workforce. It is a method of direct marketing in which an agent proposes to the prospective customer to buy products or services over the phone. It is a great way to promote your products or services, that is why outbound call centers emerged and are widely used by businesses.

Outbound telemarketing is a huge business but it can be annoying to those who receive these calls multiple times a day. It has been reported that households particularly in western countries received billions of calls in a year from faceless telemarketers. They sometimes call your households at the most inopportune time, either early in the morning when you are still fast asleep, at dinner time when everybody is set at the table, or before bedtime when a mother is reading a story to his or her child. Is it not annoying when you rush out from the bathroom halfway done taking a bath, or get out from under the car covered with grease, just to pick up the phone and only to find out an unknown caller is trying to sell you something you do not need?

Because of the rapid growth of telemarketing call centers, several laws were passed and amended. However, these laws differ from state to state and from country to country. In the face of all the difference, each telemarketing companies have the sole responsibility to become familiar with the laws governing the industry in a specific locale. They are obliged to adhere with all the relevant laws imposed on their industry.

According to the Official Business Link to the U.S. Government, telemarketing is regulated at the federal level by two statutes: The Telephone Consumer Protection Act of 1991 (TCPA) and the Telemarketing Sales Rule (TSR). The Federal Communications Commission (FCC) derives its regulatory authority from TCPA, while the Federal Trade Commission (FTC) is responsible for enforcing TSR. The FTC implemented the Telemarketing and Consumer Fraud and Abuse Prevention Act of 1994, a federal legislation in the United States, to combat telephone fraud. It helps consumers how to differentiate between fraudulent and legitimate telemarketing.

The law established the FTC's National Do-Not-Call Registry in 2003 in order to facilitate compliance with the Telephone Consumer Protection Act of 1991 (TCPA). A Do-Not-Call (DNC) Registry is managed by the FTC to make it easier and more efficient to prevent telemarketing calls that you do not want. It is a list of phone numbers from consumers who do not wish to be called by telemarketers, otherwise, consumers can file a complaint against the company. The telemarketing laws of the FCC also require that calls made by predictive dialers to wireless telephone numbers be prohibited. It also prohibits sending any unsolicited fax advertisements, the use of automatic dialers, or sending recorded messages.

On the other hand, telemarketing companies are also required to maintain their own internal Do-Not-Call list. If you are contacted by a company that is exempted from the national DNC registry, such as banks, federal credit unions and loans, or telephone and airline companies, you can ask them to put your number in their internal DNC list, otherwise, you can file a complaint against the company as well. You can also take advantage of this strategy even if you do not subscribe to the national DNC registry.